Maeda's Belgian dealer Heli announced its racing team, Heli Racing, has starred in a movie. Maeda is sponsoring Heli's racing activity since 2014, and Maeda logo is on their racing cars.

Below is the announcement from Heli;

Dear Heli Racing Partner

We're very proud to finally be able to report that Heli Racing was asked to star in a big movie project.
Mid-April we got a mysterious phone call with the question if we wanted to cooperate with a feature film. We were selected for this opportunity because of the appearance of our team, the beautiful logos on our cars and our activity on our Facebook page. This shows once more that our race career hasn't gone unnoticed.

After 'Rundskop' (2011) and 'The Drop' (2014), 'Le Fidèle' is the third feature film of the Oscar nominated director Michael Roskam.
Matthias Schoenaerts (The Loft, Rundskop, and a number of American productions) and Adèle Exarchpoulos (Golden Palm at Cannes for her part in 'La vie d'Adèle') play the leads in this dark love drama set against the backdrop of the Belgian crime scene. Other parts are for Sam Louwyck and Stefaan Degand.

The main character, Gino Vanoirbeek (Matthias Schoenaerts) falls in love with race pilot Bénédicte Delhany (Adèle Excharchopoulos), and that's where we come in. More info about the movie: http://www.imdb.com/title/tt2586120/fullcredits?ref_=tt_cl_sm#cast .

Filming on and around Circuit Zolder was done early this month, but only now we got the permission to share this information with our sponsors. Both our cars (and thus your logo) will frequently come into focus on the circuit, at the entrance of the pit lane and the boxes themselves. During one of the shots M. Schoenaerts looks between the openings of the pit wall for his beloved to pass in her Porsche. The first two cars that you see are our two BMWs. The same scenario when entering the pit lane. Furthermore Heli Racing was elected to install the box just next to the main character, because of that our logos are highly visible.

The film is expected in the movie theatres at the beginning of 2017. As soon as we receive more information about the release date we will let you know!

Some pictures of the recordings.